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Sunday, December 27, 2009
A Simple Way to Increase Your Credibility with Your Audience

Would you like to have greater credibility, an air of authenticity, and greater connection to your audience? Great - you've come to the right place. The best thing is that the tip you are about to read is really easy to use. All you need to do is relate something that just happened to something in your talk. If you can make it funny, even better, but it doesn't have to be funny - and it should never seem forced.

There are a few ways this can work:

1) By referring to something your introducer or a previous speaker said.

2) By referring to something the group normally does, or did that day only (or sometimes didn't do) in preparing for the meeting/gathering.

3) By referring to something in the wider world of news that just happened, that the people present would most likely be aware of.

#3 is the least effective of the above, but it still works, and is the easiest to prepare for.

For 1) and 2) to work, you have to pay close attention to what is going on and what is being said. The reason these work so well is that it tells people you are not only "in the moment," but that you care about them and about what you are doing with them. That you are paying attention. Sure, this is an extremely simple concept, but it is an extremely simple concept that works.

A friend of mine, Lance Miller, who won Toastmasters' 2005 International Speech Competition (out of over 25,000 competitors), was in one of the competitions leading up to the finals. A previous competitor that day gave a speech based on what his uncle, named Ernie, (who was present in the audience), had given to him throughout his life. It was a very inspiring speech, and the audience loved it. When Lance's turn came to speak, he started by greeting the audience, then added " . . . and especially Uncle Ernie."

Just a quick bit of background information- in speech competitions, people usually know exactly what their speech is going to be, word-for-word. That's not Lance's style, but it's how 99% of the people in the competition do it.

The audience loved it! People found it very funny and very personal. Lance won the competition, then went on to be the World Champion. Just adding those few words helped him immensely.

It can also be even simpler. One I've used (after greeting the audience), is saying " . . . and thank you Gillian, for matching my tie." That only works if 1) you are wearing a tie, and 2) Gillian's clothes really do match it. Of course, any time you make any reference to how someone is dressed, you must be very careful to not offend them.

Try it - you will be pleasantly surprised at how well this works.

Datta Groover Best regards,


Datta Groover


(970) 377-2543


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Higher Speech is a quality training organization for speakers, presenters, trainers, and coaches.

Higher Speech is also dedicated to providing quality speakers who are experts in their fields and are dedicated to inspiring others and making a positive difference in the world.

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The Mission of
Higher Speech


To provide quality speakers who are dedicated to making a positive difference in the world.
2) To help others reach their next level of communication; enhancing their work, their relationships, and their lives.
3) To assist organizations in reaching the communication level they desire - and in doing so increasing their over-all effectiveness, efficiency, and profits.

The History of
Higher Speech

Higher Speech was founded in 2004 by Datta Groover in the Rogue Valley of Southern Oregon. He realized that as much as he had to offer others, by bringing others on board with their own unique specialties and strengths, there is far more to offer the world at large together than what we can all do separately.

The name "Higher Speech" was chosen because it says what we are all about. In the history of our planet, "Higher Speech" is what has always made the most positive and long-lasting influences.

About Datta

Datta Groover's goal is to inspire others to improve their level and quality of communication, helping lives work better personally and professionally. He offers public-sector workshops on Communication and Public speaking, as well as workshops within the corporate world.

He has authored 4 books, both fiction and non-fiction, is a professional member of both the The National Speakers Association, and of The Author's Guild. Datta has published numerous articles, and worked for many years as the content and style editor for Torchlight Publishing.

He has been speaking in professional circles since the mid-1980s when he chaired the International Committee for Self-Sufficiency, and has spoken in Europe, India, Africa, South America, and North America (and not just to ask for directions).

He works primarily as a fee-paid speaker, though is always happy to lend his services to a worthy cause.  His primary area of speaking centers around personal communication, both within the business environment and in people’s personal lives.  His speaking style is simple, direct, entertaining, and from the heart.   

Datta & Rachael Jayne GrooverDatta is a motivational speaker and is hired frequently by speakers, authors, and trainers who want to improve their presentation and communication skills. He lives with his wife Rachael Jayne in Fort Collins, Colorado.